The Association of Play Industries (API) is launching a new campaign – Pathway To Play – urging the next UK government to invest significantly in public playgrounds. With an alarming rise in childhood obesity, poor mental health and sleep issues, the #PathwayToPlay manifesto stresses the crucial role of outdoor play in promoting the health and wellbeing of children across the nation.
“We can no longer ignore the importance of play, physical activity and movement in improving children’s lives. Playgrounds are the number one, most popular location for outdoor play* and major government investment in them is long overdue.” says API Chair and child development expert Dr Amanda Gummer.
“It is time to prioritise the health and wellbeing of our children by ensuring they have the opportunity for everyday free-to-access outdoor play. We are calling for a relatively modest investment in government terms, but one which will have a hugely significant impact on children’s lives and families and will transform entire communities.
Public playgrounds play a pivotal role in facilitating outdoor play, yet they often suffer from underfunding and neglect. In light of this, API calls upon the next UK government to make the following commitments:
We must work together to get children outdoors again, promoting their health, happiness, and overall wellbeing,” says Dr Gummer. “Every child deserves the right to play every day.”
The Association of Play Industries encourages all stakeholders, including policymakers, educators and parents, to support this crucial campaign and prioritise the wellbeing of children across the UK.
Notes to Editors:
The Association of Play Industries (API) www.api-play.org is the lead trade body within the play sector and campaigns at the highest levels for policy recognition for play. Its members are leading manufacturers, installers, designers and distributors of both outdoor and indoor play equipment and safety surfacing. Founded in 1984, the API represents 75% of the play industry.
The API operates under the umbrella of the Federation of Sports and Play Associations (FSPA), the national trade body responsible for representing Sports and Play Associations in the UK’s sport and play industries. www.sportsandplay.com
Media Contact: Mary Lubrano, Head of Communications. For further information contact Mary on e: [email protected] m: 07999 550452